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Video Ad Insertion Solution – Monetize Your Video Assets

Brightcove Once

Cloud-based ad insertion and stream stitching

Brightcove Once VOD

Ingest Once, Monetize Everywhere

Brightcove Once VOD makes it easy to monetize and analyze content across Internet-connected devices.

Brightcove Once VOD is the only solution that seamlessly integrates with your existing systems and allows you to ingest your content once and deliver it everywhere via a single URL. Our patented technology is used by the world’s largest video publishers to increase profitability through targeted, dynamic ad insertion, providing a seamless, personalized viewing experience on thousands of devices.

Pre-, mid- and post-roll ads placed strategically throughout the content and targeted on a per-user basis enable you to generate greater monetization opportunities and a personalized experience for your viewers. Additionally, Brightcove Once is a server-side technology, which drastically shortens time-to-market by eliminating the need for client-side code, plugins or SDKs.

Brightcove Once supports multi-screen closed captions in compliance with expanding FCC regulations.

Learn more about closed captioning features and benefits by reading our free whitepaper. For more information, download our Brightcove Once features guide.

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Brightcove Once LIVE

Monetize Live Video Content on Mobile and OTT Devices With Brightcove Once LIVE

Brightcove Once LIVE offers all the benefits of Brightcove Once VOD in a live streaming environment. Brightcove Once LIVE ingests one high-quality HLS or RTMP live stream and enables publishers to deliver that content to any Internet-connected device via a single URL. Brightcove Once LIVE provides live content publishers with the ability to strip broadcast ads in real-time and dynamically replace them with targeted ads on a per-user basis.

Brightcove Once LIVE also provides device detection that delivers specific stream formats to each device, while third-party ad server integration allows for a per-viewer targeted ad load during broadcast commercial breaks. Brightcove Once LIVE enables publishers to send tones that trigger dynamic ad insertion for ad breaks and then fills the ad breaks based on the creative delivered by the ad provider.

Brightcove Once LIVE provides real-time analytics on video and ad performance as well as business intelligence that enables agile ad operations and supports multi-screen closed captions in compliance with expanding FCC regulations.

Learn more about closed captioning features and benefits by reading our free whitepaper. For more information, download our Brightcove Once features guide.

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Brightcove Once UX

Dynamic ad insertion, rich client and interactive ad capabilities to every IP-connected device

Brightcove Once UX combines the advantages of a comprehensive server-side solution with a rich client-side user experience, enabling publishers to deliver interactive ad capabilities and a rich UI from the client side while allowing dynamic server-side ad insertion and continuous playback. This provides new monetization opportunities through expanded ad units and pay-per-click models.

Brightcove Once UX provides all the advantages of Brightcove Once VOD, plus new client-side capabilities, including the ability to incorporate interactive ads, insert ad overlays in video streams, hide player controls to prevent fast-forwarding through ads and much more. Geared toward applications and HTML5 content, Brightcove Once UX eliminates the need for third-party SDKs to manage click-through campaigns and delivers an optimal user experience by eliminating third-party interface delays.

Brightcove Once UX provides real-time analytics on video and ad performance, delivers business intelligence that allows agile ad operations and supports mid-roll ad insertion in short or long-form content, making it possible for ad operations to deliver custom ads to users based on current inventory on any device.

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Benefits

The World’s Largest Video Publishers Use Brightcove Once to Monetize Mobile Video

Brightcove Once creates a seamless television-like experience on any device and for the first time makes it possible for publishers to generate revenue from the mobile Web - effectively turning a cost center into a profit center.

  • Live and on-demand
  • Real-time, dynamic ad insertion allows for monetization – including breaking news
  • 100% server side solution — no SDKs, plug-ins or HTML5
  • Single URL plays out on any IP-enabled device
  • Integrates with any ad server — 1st party or 3rd party
  • Supports multi-screen closed captions for LIVE or VOD content in compliance with FCC regulations
  • Eliminates the effectiveness of ad blockers
  • Additional monetization opportunities through expanded ad units and pay-per-click models
  • Integrates with existing apps
  • CDN agnostic, allowing you to take advantage of optimum CDNs based on geography and pricing
  • Single transcode 1:1 ratio
  • Personalized user experience — different ads per users for both VOD and Live
  • 100% availability

Closed Captioning

Closed Captions for Online Video: Challenges and Solutions

The FCC ruling requiring TV networks and Web video sites to provide closed captions for all online video content by end of September 30th, 2013 has greatly compounded the complexity of delivering and monetizing online video. Publishers are scrambling to both conform to the regulatory requirements and also ensure universal accessibility and usability of their video streams. This is an enormously challenging task due to the fragmented nature of the video industry technologies and vendors.

Brightcove Once supports multi-screen closed captions in compliance with expanding FCC regulations.

Learn more about closed captioning features and benefits by reading our free whitepaper. For more information, download our Brightcove Once features guide.

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